A main purpose of your free viral report should be to build your mailing list.
If you are unable to pre-sell or sell affiliate items or other products contained in the report, you will have still collected leads. If your reader does not immediately convert into a 'buyer' or purchasing client, then perhaps you can still convert the person to be a long-time subscriber to whatever newsletter, pod-cast, or other subscription content that you are updating regularly. Sometime down the line, most subscribers purchase SOMETHING - otherwise they simply unsubscribe and are not the focus of your attention anymore.
Offering free reports allows a follow-up with your reader for all the future offers you'll be sending and creating. It is quite conceivable that if you offer great and worthwhile materials for FREE, you can hold on to many subscribers for a lifetime. In the least, if these people stay subscribed but don't purchase items from you or don't purchase often, they are still quite likely to pass "you" on to their friends and associates. By this, they stay subscribed because they appreciate the quality of your services and spread the word about your great free reports, leading you to more potential subscribers!
A particular tactic you can use to ensure the longevity of your readers is offer (and stay on top of this!) a "lifetime update" of one or two selected and appropriate free reports.
One of biggest success elements in the viral marketing of your free report is, of course, "QUALITY." Be absolutely sure to circulate a decent report of high quality, so that your information is worth sharing.
Quality first!
Subscribers will result.
Wednesday, March 12, 2008
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