Let Someone Throw You a Pitch!

If you want to learn Listbuilding...

Let someone throw you a 'pitch'! A Marketing Pitch

That is - let someone 'pitch' their products to you, their information bytes and bits to you. Join a couple of other peoples' lists, then take a really, REALLY good look at how they present their eZine or Newsletter.

Though it is both unethical and ILLEGAL to copy another person's work, it is neither unethical nor illegal to pick up on good, solid information and style from other successful list-builders. If you refrain from exact copies of text, but take note of 'tactics' used in newsletters and eZines that keep YOU interested and reading along, you'll have a good idea about how to structure your own newsletter.

You won't be sued for, say, utilizing an interesting tactic of adding a joke at the bottom of your email newsletter - right before your website address signature, like 'So-and-so' Newsletter Editor/Writer did in the last newsletter you read.

You won't be sued for noticing that a certain writer has a method of grabbing reader attention by asking a question often, and you can start asking questions in your own Newsletter - every 250 or so words, if this has had an interesting effect on YOU as a reader. This may appeal to readers of YOUR Newsletter or eZine, as well. Use this 'tactic' if it SUITS YOU. Don't use it if something about this isn't 'you.'

You can use GOOD, GENERAL IDEAS from people without stealing their words.

Plagiarism is no joking matter.

Don't do it.

There is no need to STEAL OTHER PEOPLES' WORDS - especially when the best thing that you can do is promote YOU. Your very best bet is to develop your own, unique style of writing so that people on your list will begin to recognize each piece of text that you write personally - as YOURS. Within a short time, you want people to be saying 'Like so-and-so's style.'

You don't want people saying, "I read something that was like 'those marketing guys' whose Newsletters I signed up for."

Why be like everyone else?

Let someone 'PITCH' to you - read and absorb - then BE YOU by the end of it all.

Read Newsletters and eZines and see what stands out for you:

* What makes sense?
* What can you reasonably put into your own words?
* Can you explain an idea better than the idea you just read in the last Newsletter or eZine you read?
* Do you IDENTIFY with the 'style' and 'vocabulary' that someone else used in their writing?
* Did you find a bunch of plain and simple GARBAGE in the last eZine you read? If so, can you write down the correct information and educate readers of your own eZine?
* Did you learn anything from the last Newsletter you read - something that is a definite 'light bulb' or 'ah-hah' piece of information?
* Did you like the 'layout' of the Newsletter better than any other Newsletter you've seen before?
* What's the writer's 'pitch'? Can you find it? Can you find the EXACT SPOT where you started feeling like you MIGHT WANT TO BUY SOMETHING or follow a link or BELIEVE IN every word in the Newsletter?

These are all questions that you can likely satisfy by letting someone throw you a pitch!

These are all things that can also be REPLICATED successfully without plagiarizing.